Strategi Pemasaran Menggunakan Pendekatan Analisis SWOT pada PT Sumber Alam Unggul di Jombang

Sumber Alam Unggul is a company that sells organic agricultural products, such as fertilizers and pesticides. PT. the object of this research. The purpose study was to determine marketing mix strategy in increasing sales at Unggul. research method used qualitative descriptive using SWOT analysis data collection techniques through in-depth interviews, observation, documentation, triangulation related which includes product, price, promotion, place by researchers identifying strengths, weaknesses, opportunities, threats with Based on study, results IFAS EFAS showed strengths score 2,429 weaknesses 1,098. While show opportunities 1.971 1.331. Analysis diagram, shows Quadrant I an aggressive has so it can take advantage existing opportunities. be applied support growth policy (Growth Oriented Strategy) increase Unggul.
 Keywords: Marketing Strategy, Analysis, IE Matrix